Posted on February 25, 2013 in Uncategorized by adamNo Comments »

So I’m in a pitch contest right now, and easily the biggest outcome is to switch me mentally from ‘talking about my app’ to ‘building my app’. And part of that shift was to got to TorontoGROWtalks last week. Waaaay too much stuff to absorb. (And thank-you startupnorth for the discount code!). Notes are as follows…

Brant Cooper

  • took 3 minutes to mention FAKEGRIMLOCK
  • Innovation: Disruptive, Sustaining or Rippling?
  • hockey stick growth curve is an inverse mullet
  • disruptive organizations optimize for learning
  • sustaining organizations optimize for execution
  • pre product fit, you are pushing the product on the market. after product fit, market pulls the product from you — I’m pushing now, need to stop that, and soon.
  • first vp of sales needs to be able to sell without a demo — I don’t look forward to hiring sales.
  • figure out your marketing, by going out and sell
  • product creates the buzz, marketing is about amplifying your buzz
  • you are not ready to market until there are things in the top of your sales funnel
  • how do your measure a ‘passionate user’? figure out how to measure satisfaction and then passion
  • if you have sharing, measure sharing since its an indicator of passion

Mike Meltzner

  • product ownership isn’t an authority, it is a responsibility
  • voice decisions the rest of the group has already decided on
  • Startup stages: a comparison of 3 models — Marmer stages was mentioned
  • job of ceo is to say same 3 things to everyone outside of the company (Speak the vision. Keep the tank full. Build a team). job of product owner is to say same 3 things to everyone inside of the company (important thing this month, thing we’re ignoring, where we are going)
  • be in everyone’s business everyday so they know to include you in decisions
  • default to no — but help me to help you convince me to say yes
  • no — for now…
  • who is handling the project — starters, or finishers?
  • unsuccessful product ownership involves handoffs
  • Kate Rutter
    • was an updated version of
    • ux != ui
    • ui = delivery mechanism
    • ux
      • a mindset
      • experiential payoff
      • inspires the right kinds of ideas
      • guides decisions
    • if people are not going to pay for it, you don’t have a business, you have a hobby
    • make decisions intentionally
    • startup workshops
    • if you cant have one user being passionate about it, how do you plan on having 1000s?
    • ‘you dont have a product box, you have a product sieve’
    • the market will give you permission to succeed
    • customers [give you money] vs end experiencers
    • cohort watching is useful
    • there is nothing better than being schooled by your product
    • each stage of the stack has its own ways to test it
    • you should be okay looking like an idiot, because this is how you learn

    Laura Fitton

    • is there any conceivable world where someone would pay for this blob of marketing
    • be useful
      • relevant to your user
      • relevant to your product
    • start responding to how they make decisions
    • its not spammy feeling if it is properly segmented
    • HubSpot Academy
    • will customer’s thank you for your content?
    • hits don’t count; conversions count
    • ‘them’ vs your ‘them’
    • ‘smarketing’ — combination of sales and marketing

    Scott Kveton

    • creation stories should all be like urban airship’s
    • ‘more of a feature than a product’
    • its not lying, its selling forward
    • think hard on pricing and packaging
    • you really /do/ need to listen to customers
    • customers will direct your business far better than you can
    • outgrew ec2 within 3 months
    • torn down and re-built tech 3 times

    Dan Martell

    • to have a hockey stick you need to have the flat part
    • as soon as you truly understand your core product, get rid of everything else
    • you need to instrument /everything/
    • know your baselinesactivity streams
      • curious
      • casual
      • core <--- pay attention to these ones
    • use in app surveys
    • know your funnels
    • unless you have core, don’t do this…
      • opn (other people’s networks)
      • shareable moments

    Michael Litt

    • solve the problem the customer has, not the problem they think they have
    • do not trust the data, talk to the customer
    • metrics only work /after/ you have product-customer fit
    • everything at the start should be outbound
    • ever developer should talk to customers

    Mark organ

    • most important ingredient for founder or investor: conviction
    • ‘how does cookie monster mean capital’?!?!?!
    • you need to have deeper knowledge about things more than anyone else
    • to bootstrap
      • conviction
      • microniche
      • serviceize (charge for anything)
      • high pricing (multiply by 3x – 5x your competitor)
      • systematic scale
    • to raise money
      • conviction
      • beautiful story
      • abp (always be pitching)
      • get feedback and connections
      • firm, but coachable
    • the best way to get a canadian investor is to get an american investor first
    • you do have spend time on planes to raise money